How much does Like Nastya make on YouTube?
Like Nastya earns an estimated $295K–$1.5M a month from YouTube ads ($3.6M–$18M a year), from about 10.1M views a day. That's a Vid0 estimate from public numbers, not YouTube data.
Vid0 estimate from YouTube Data API views, updated 1 Nov 2026. 3% of recent upload views were Shorts. Videos made for kids can't show personalised ads, so kids channels usually earn toward the low end of the range.
How the estimate works
- Views a day: Like Nastya's total views grew by about 101M over the last 10 days of Vid0's daily readings, so about 10.1M a day across every video, old and new.
- Long-form vs Shorts: 3% of the views on its 12 latest uploads came from Shorts, so the same share of daily views is counted at the Shorts rate.
- RPM: $1–$5 per 1,000 long-form views and $0.03–$0.08 per 1,000 Shorts views. RPM is what a creator keeps per 1,000 views after YouTube's share.
Try your own numbers in the YouTube earnings calculator, or read where the numbers come from.
Estimated earnings per video
Ad earnings so far on Like Nastya's latest uploads, at the same RPM ranges.
Nastya and friends are preparing treats for Halloween293.1K views · $293–$1.5K
Nastya and Invisible man joke2.3M views · $2.3K–$11K
Nastya and Friends Watch Barbie in the Nutcracker319.5K views · $10–$26
Nastya and her friends tackle the "Lawn Is Lava" problem4.9M views · $4.9K–$24K
Nastya Learns Ballet with Barbie!375.6K views · $376–$1.9K
Nastya and a video about movie theater rules5.2M views · $5.2K–$26K
Nastya turned into a DOLL to teach Stacy16.2M views · $16K–$81K
Nastya and Stacy teach the importance of drinking water24.5M views · $25K–$123K
Nastya and Evelyn - school competition19.5M views · $19K–$97K
Nastya and jump dance1.1M views · $33–$87
Nastya and Friends - fun day with family4.5M views · $4.5K–$22K
Nastya and Collide tour879.6K views · $26–$70
Views gained by day
| Day (UTC) | Total views | Gained |
|---|---|---|
| 123,626,248,844 | 5,983,617 | |
| 123,620,265,227 | 13,732,702 | |
| 123,606,532,525 | 6,047,385 | |
| 123,600,485,140 | 12,061,640 | |
| 123,588,423,500 | 9,445,269 | |
| 123,578,978,231 | 5,645,265 | |
| 123,573,332,966 | 11,991,180 | |
| 123,561,341,786 | 11,964,638 | |
| 123,549,377,148 | 13,246,629 | |
| 123,536,130,519 | 10,998,630 | |
| 123,525,131,889 | — |
The day's last reading from the YouTube Data API. “Gained” is the change from the day before.
Like Nastya stats and rankings
133M subscribers, 123.6B views and where it ranks in kids.
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