How much does Apple make on YouTube?
Apple earns an estimated $196K–$982K a month from YouTube ads ($2.4M–$12M a year), from about 6.5M views a day. That's a Vid0 estimate from public numbers, not YouTube data.
Vid0 estimate from YouTube Data API views, updated 1 Nov 2026. 0% of recent upload views were Shorts.
How the estimate works
- Views a day: Apple's total views grew by about 65.5M over the last 10 days of Vid0's daily readings, so about 6.5M a day across every video, old and new.
- Long-form vs Shorts: 0% of the views on its 12 latest uploads came from Shorts, so the same share of daily views is counted at the Shorts rate.
- RPM: $1–$5 per 1,000 long-form views and $0.03–$0.08 per 1,000 Shorts views. RPM is what a creator keeps per 1,000 views after YouTube's share.
Try your own numbers in the YouTube earnings calculator, or read where the numbers come from.
Estimated earnings per video
Ad earnings so far on Apple's latest uploads, at the same RPM ranges.
New MacBook Pro with PROLED XDR Display and Touch: The world’s best laptop display1.2M views · $1.2K–$6.1K
New MacBook Pro with PROLED XDR Display: The first-ever Mac with Touch43.3M views · $43K–$216K
Apple Watch Heart Rate: Morgan’s True Apple Watch Story238.1K views · $238–$1.2K
Apple Watch Activity Rings: Josh's True Apple Watch Story191K views · $191–$955
The new MacBook Pro with M6 delivers blazing-fast performance and up to 24 hours of battery life.924.2K views · $924–$4.6K
The new 14” MacBook Pro with M617M views · $17K–$85K
The new iPad mini: Thinner. Lighter. Ultraportable.1M views · $1K–$5.1K
Introducing the new iPad mini with OLED display2.5M views · $2.5K–$13K
The new Apple HomeView: Keep the whole home connected, entertained, and in the know.1.2M views · $1.2K–$5.9K
The new Apple TV 4K: The ultimate cinematic experience.1.6M views · $1.6K–$7.9K
The new HomePod mini 2: Rich, room-filling sound in a compact design.1M views · $1K–$5.1K
Welcome Apple HomeView: Designed for life at home.7M views · $7K–$35K
What would a Apple sponsorship cost?
Vid0's standard rates for this kind of channel, from typical views and a niche CPM band. Big channels set their own prices. Same formula as the sponsorship rate calculator.
Views gained by day
| Day (UTC) | Total views | Gained |
|---|---|---|
| 1,230,809,622 | 2,977,062 | |
| 1,227,832,560 | 28,241,642 | |
| 1,199,590,918 | 8,080,360 | |
| 1,191,510,558 | 15,742,784 | |
| 1,175,767,774 | 7,697,542 | |
| 1,168,070,232 | 1,673,853 | |
| 1,166,396,379 | 244,684 | |
| 1,166,151,695 | 269,940 | |
| 1,165,881,755 | 313,914 | |
| 1,165,567,841 | 223,755 | |
| 1,165,344,086 | — |
The day's last reading from the YouTube Data API. “Gained” is the change from the day before.
Apple stats and rankings
21.1M subscribers, 1.2B views and where it ranks in tech.
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