YouTube engagement rate calculator
A video's engagement, like and comment rates from its views, likes and comments. Runs in your browser.
Runs in your browser. Compare a video with your own recent uploads at a similar age: that tells you more than any general benchmark.
How it works
Engagement rate = (likes + comments) ÷ views × 100. It measures how the people who watched reacted, so it uses views, not subscribers. Likes and comments are public on every video; shares are only in the channel's own YouTube Studio.
Judge the result against your own recent videos at a similar age. Older videos keep collecting views faster than likes, so their rate drifts down over time, and longer videos and smaller channels tend to run higher.
Questions
How do you calculate engagement rate on YouTube?
What is a good engagement rate on YouTube?
Should I use views or subscribers?
Do brands look at engagement rate?
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See engagement on every video you watch
The free Vid0 extension shows engagement, views per hour and an outlier score beside every YouTube video.
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