# YouTube sponsorship rate calculator

> Free calculator: what to charge brands for a YouTube integration, dedicated video or Short, from your typical views and niche CPM.

Interactive version: https://vid0.in/tools/youtube-sponsorship-rate-calculator

## Formula

Integration price = typical views per video ÷ 1,000 × the niche's CPM band. Use the median views of recent long-form videos after about 30 days. A dedicated video is 1.3–3× the integration price; a sponsored Short is 0.3–0.6×. Prices are rounded to $5 steps under $100, $10 under $1,000 and $50 above.

## CPM bands (USD per 1,000 views)

| Niche | CPM |
|---|---|
| Tech | $30–$60 |
| Finance | $40–$80 |
| Gaming | $10–$25 |
| Education | $20–$45 |
| Lifestyle | $15–$35 |
| Other / general | $15–$50 |

Example: 20,000 typical views in tech → integration $600–$1,200, dedicated video $780–$3,600, Short $180–$720.

- **How is the sponsorship rate calculated?** Expected views on one integration × your niche's CPM band ÷ 1,000. Use the median views of your recent long-form videos after about 30 days, not your average: one viral video lifts the average far above what a typical upload gets. Dedicated videos are 1.3–3× the integration price and Shorts 0.3–0.6×.
- **What CPM should I use for my niche?** Vid0 uses these bands for sponsored integrations: tech $30–60, finance $40–80, education $20–45, lifestyle $15–35, gaming $10–25 and $15–50 for everything else. Brands pay more for buyers with money and intent, which is why finance and tech sit at the top.
- **Should I charge more than the calculator says?** The range is a fair starting point for a first conversation. Charge toward the top when your audience matches the brand closely, you include usage rights or a pinned comment and link, or the brand wants it in the first minute. Charge toward the bottom for your first deals while you build case studies.
- **Where can brands see my rates?** Put them on a free Vid0 creator page: your stats, itemised prices and past collabs on one link you can send to brands. [Make yours](https://vid0.in/creators).