# YouTube engagement rate calculator

> Free YouTube engagement rate calculator: work out a video's engagement, like and comment rates from its views, likes and comments.

Interactive version (runs in the browser): https://vid0.in/tools/youtube-engagement-rate-calculator

## Formula

Engagement rate = (likes + comments) ÷ views × 100. Like rate = likes ÷ views; comment rate = comments ÷ views. Compare a video with your own recent uploads at a similar age.

- **How do you calculate engagement rate on YouTube?** The common formula is (likes + comments) ÷ views × 100. Some people add shares, which only the channel owner can see in YouTube Studio. Use the same formula every time so your numbers compare.
- **What is a good engagement rate on YouTube?** There's no single good number: it changes with niche, video length, channel size and video age. The useful comparison is with your own recent videos at a similar age, and with channels your size in your niche.
- **Should I use views or subscribers?** Views. Engagement by subscribers mixes people who never saw the video into the maths. Engagement by views tells you how the people who watched reacted.
- **Do brands look at engagement rate?** Many do, next to typical views. Put both on a free Vid0 creator page, with your rates and past collabs. [Make yours](https://vid0.in/creators).